Jollibee Celebrates A Global Pinoy Christmas With It’s Maaga ang Pasko 19th Year
Just 59 days to go and it will be Christmas, a time and season for giving and sharing which is a tradition that Jollibee imparts to Pinoy kids each year.
The spirit of giving and sharing is never more evident among Filipino families than during the Christmas season. Wherever they are in the world, the Filipinos’ generosity shines brightest during this time of the year. Jollibee Maaga ang Pasko, the country’s biggest and longest running toy and book donation drive in the country, lets families around the globe take part in an annual tradition of spreading smiles and cheer for less fortunate kids this Christmas with the launch of the 19th year of the campaign.
In celebration of its 35th anniversary, Jollibee shared over three decades’ worth of family togetherness and milestone moments through a traveling exhibit titled “Buhay Pamilya” with the Davaoeños in Abreeza Mall last June 6.
“Buhay Pamilya” relives Jollibee’s success story – from its humble beginnings as an ice cream parlor in Cubao to becoming what is now known as the family’s second home for memorable bonding moments. The exhibit, which is specially dedicated to Filipino families, had many interesting and exciting things in store for members of all ages.
Aside from depicting Jollibee’s inspiring story, it also featured the many reasons why Jollibee continues to touch millions of lives, here and abroad, such as its famed products, milestone and international stores, and growing family of mascots and celebrity endorsers. Also included were stories of how Jollibee gives back through its advocacy programs.
Internet sensation and proud Davaoeño Bogart the Explorer visited and took a tour of the exhibit during the launch in his hometown. “The year I was born, 1985, was the year Jollibee became the number one fast-food chain in the Philippines,” he said. “When I was young, whenever I got high grades in school, I would ask my parents for a Jollibee treat. I always get the two-piece Chickenjoy with extra rice, sundae, and a large drink.”
“As a kid, I would always request for Jollibee Spaghetti whenever I get sick. It never failed to make me feel better,” shared YouTube sensation Bogart the Explorer.