SM Lanang Premier opens Kadayawan with month-long Durian Fest from August 5 to September 4, 2016. SM Lanang Premier hails the ‘King of Fruits’ with a festival to support the city’s much-anticipated Kadayawan celebration.

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The Kadayawan Durian Festival at SM Lanang Premier @smlanangpremier is now open at the fountain court area. Celebrate Kadayawan with durian eat-all-you-can for P150 only!

#DavaoFoodTrips #DavaoFoodTrip #Davao #durian #KadayawanGoodVibes #SMEvents #KadayawanDurianFestival #eatallyoucan #SMLanangPremier #Kadayawan2016 #Kadayawan

A photo posted by DavaoFoodTripS.com (@davaofoodtrip) on Aug 5, 2016 at 3:35am PDT

The Kadayawan Durian Festival showcases the bountiful produce of key players in Davao’s durian industry. Already on its fourth year, it is the mall’s way of increasing patronage for the agricultural harvest of the local farmers. The many varieties of durian being grown in the region are also highlighted in the festival.

The 2016 Kadayawan Durian Festival is made possible by SM Lanang Premier’s partnership with the Durian Industry Council of Davao City, the Department of Agriculture, the Department of Tourism, Air Asia (official airline partner), Solar Entertainment Corporation-ETC Channel (official media partner), Department of Trade and Industry, the Department of Science and Technology, the City Government of Davao, the City Agriculturist Office, City Tourism Operations Office, Kadayawan Festival 2016 Committee, and Davies.

Special guests at @smlanangpremier enjoying durian, the king of fruits at the official opening of the Kadayawan Durian Festival. The said festival is happening from August 5 until September 4, 2016 at the fountain court grounds of SM Lanang from 10AM to 9PM. Enjoy and indulge in their eat-all-you-can durian for only P150 from Monday to Friday 10AM to 4PM. Happy Kadayawan 2016! @kadayawan2016

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#KadayawanDurianFestival #KadayawanGoodVibes #durian #durianfestival #Davao #DavaoCity #Kadayawan2016 #DFTvideos #SMLanangPremier #SMEvents

A video posted by DavaoFoodTripS.com (@davaofoodtrip) on Aug 5, 2016 at 5:41am PDT

Guests who graced the event were:

COUNCILOR MARISSA S. ABELLA

REGINA ROSA D. TECSON
OIC, City Tourism Officer
City Tourism Office

MIRASOL G. DOMINGO
Assistant Regional Director for Technical Support Services Division
Department of Science and Technology-RO XI

ARIEL NENGASCA
Department of Tourism-RO XI

MARIA FEBE T. ORBE
Assistant Regional Director for Operations
Department of Agriculture-RFO XI

CANDELARIO B. MICULOB
Chairman, Durian Industry Council of Davao City

Mallgoers are invited to visit the festival and grab a taste of durian starting August 5, from 10am to 9pm, at SM Lanang Premier’s Fountain Court grounds. They can enjoy eat-all-you-can Durian promos from Mondays to Fridays, from 10am to 4pm. Durian by-products such as jam, candies, tarts and Davao’s other well-loved fruits such as mangosteen, marang, pomelo are also being sold at the event.

Celebrate #KadayawanGoodVibes at the metro’s premier shopping and lifestyle destination.